A club’s ability to recruit new players is essential to club growth and sustainability. Check out this 3-minute video with some great tips for player recruitment ideas.
In addition to some of the ideas presented in the video, your club would be aware that to achieve sustainable participation levels, you need to be (& be seen to be) a club that actively embraces a diverse participation base – gender, ability, age, background, cultural beliefs etc.
A big part of this community perception is that it is not only important that your club welcomes / encourages diverse participants, but also that your committee is reflective of the local community too. As a starting point you should look at your local community and assess which diverse groups are prominent. You should then assess opportunities to add to your committee so it embraces a wider range of backgrounds. This will help to generate more diverse thinking on topics. These roles could relate to a role(s) on the Committee &/or a specific community liaison role. This person can then be a connection point between your club and a local community and can open a significant market to help with player recruitment (& also retention).
Marketing Assets for Player Recruitment
Recruitment Social Media Tiles:
Recruitment Event Posters:
Program Promotional Materials: