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SOCIAL MEDIA TIPS

AFL Social Media Tips Club help.

It’s important to ensure when using social media that you’re using the platforms in the correct way and with the correct designations, to both keep in alignment with the NAB AFL Auskick brand, and importantly, to grow your registrations!

Designations and tags

Always refer to NAB AFL Auskick with the full title in the first instance, from then on, you’re able to just state ‘Auskick’. This also goes for hashtags, for example: NAB AFL Auskick is the best way for kids to learn and make friends. Sign up for Auskick today! #NABAFLAuskick #Auskick

Always tag @AFLAuskick when promoting the program across Facebook, Twitter and Instagram.

Central accounts

Facebook: facebook.com/AFLAuskick
Instagram: instagram.com/aflauskick
Twitter: twitter.com/aflauskick

Official hashtags

#NABAFLAuskick #Auskick #ThisIsAuskick

Tips and tricks

Be active on your pages

  • Location tag where possible – this will help share your message to more people who are searching in the area
  • Make sure your page is public
  • Use content that represents your centre – through photography / videography
    Ensure your messages are timely (i.e. Posting messages about registrations with enough time for parents to register)
  • Tag the central NAB AFL Auskick accounts for the potential to have your content reshared and centre highlighted
  • Feature lots of content and photos with the faces of Auskick – from the kids, to the volunteers, parents, and so on – participants and potential participants
    Utilise the closed NAB AFL Auskick Coordinators Facebook group. This is a fantastic resource to connect with other Coordinators who you will able to network with, share ideas with and learn with. This is a moderated group, and a great place to troubleshoot questions with others from around the country.
  • Please use the official social media tiles provided on the coordinator hub. IF you have taken your own imagery of children, please make sure you have gained the parent/guardians permission first. If you have created your own graphics to share on social media, you must gain approval from the AFL before posting. You can do so at brandzone.

Things to avoid

  • Avoid posting marketing tiles, instead focus on authentic content (i.e. Photographs, videos, and small clips). Marketing tiles may be easy because you are able to pack information in, however your post will perform better when you post a beautiful photo / video with all of the information in the accompanying copy for the post.
  • Avoid putting links in the captions on Instagram as this is not clickable – always point to your Instagram bio and include the link there (don’t forget to update when you need). Links are perfectly fine for Facebook and Twitter.

Example copy

Ready, set, GO! We have the most exciting news - NAB AFL Auskick registrations are now open for 2021! Head to the link in our bio (play.afl/auskick) to find out more and register now! #ThisIsAuskick #NABAFLAuskick #Auskick

NAB AFL Auskick registrations are open NOW! Get your little superstar signed up for the most fun they can have while being active, and making new friends! Head to play.afl/auskick to find out more and register now! #NABAFLAuskick #Auskick

Is your future superstar itching and ready to have a kick of the footy and make some new friends along the way?! Head to play.afl/auskick to get them signed up today. #NABAFLAuskick #Auskick #ThisIsAuskick

Counting down the days until we can get back to the fun! #NABAFLAuskick #Auskick #ThisIsAuskick

Other content

For fun, entertaining or footy-skill based content, we encourage you to share videos from the Aussie Rules YouTube channel

Quick links to suggested playlists:

NAB AFL Auskick at Home
AFL Coles Healthy Kicks
Footy at Home

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